Tuesday, December 2, 2014

A CATERING OPPORTUNITY FOR MALAWIS OLD AND EMERGING MARKET

In Malawi and other African countries death is not westernized interms of ceremony. There is no such thing as celebration of life really.Death is the cruel beast that takes the life of a loved one.In this regards talking about food is some form of a taboo when death has just reared its ugly head.

In Africa attending funerals is never by invitation.It feels right to do so ,we call it kuwonekera(to be seen that you are with them as they mourn)Actually it has become a norm to show up just for minutes.All you do is you make your way into the mourning crowed and sorrowfully cringe your head as you greet the mourners.You console them and past the maize garden you sneak into your car and leave to continue a report you left at work or probably show up on a date with a mistress if you are taken.God knows its rear to think about food in an official setup because such arrangement are ignored and yet even mourners have to eat,life must go on.

Funeral planning process seems unAfrican but death happens anyway.It should be understood that while it is African to mourn together the attitude of people in this global village has also changed.People are becoming cleverer everyday. Some have expressed sentiments of shortages of food when they attended one funeral of a long distance relation.”I am hungry I wish I stayed put in my house.,I would have had my buffet comfortably” So one can not deny the fact that  apart from  emotional stress, financial decision making and uncertainty surrounding this beast called death availability of food is inevitable.  Funeral life planning may be the way to go but here in Malawi  we are keeping our fingers crossed as to  when that service will heat the market.

It is important that Catering solutions must solve the current puzzle by introducing fare packages that dignifies the departed with all the necessary items when it comes to food.Iam not talking about a three course meal no no.Sit down with the family and have a well thought out catering plan that considers the period that they are in.Until such a time insurance companies or other organizations comes up with the whole package,Catering for food should be business opportunity we are all missing out here at home.In the 90s we used to cringe away when we looked at coffins at market place.It was a taboo.This time we are used and loath no more the fact that to bury our loved one in peace and dignity with aready coffin is better that spend the whole day waiting for a carpenter come up with a well designed coffin.

It is not fair to only show a Mfumu and his ndunas, political party representative and/or Religious leaders to the dinning table  and leave the rest yawn to death with hunger.Group them in 5,10,15 just like our forefathers used to do.
Funeral reception catering services may include simple coffee, punch and cookies a light lunch or finger food for a stand up reception or buffet meals. Whatever the choice might be its still money to the business.

No comments:

Post a Comment