Monday, June 17, 2013

QUESTIONNAIRE:ON WHAT SOME CUSTOMERS MAY THINK ABOUT YOUR STAFF

Note :This post is not ignoring the fact that some guests are very good and cheerful and good tippers but is highlighting the experiences  gathered from workers in this industry from different hotels and lodges .

I know it and am sure that not all guests think about staff as competent,educated and proffessional.Sue me now before you finish reading this sentence because i will tell you now.Yaa mmh no court order yet? ok. Guests parade in the restaurant and will tell you how good their maid is in making coffee or their sunnysideup omellet.One guest asked me if i went to school.She felt sorry for me because i had a spoiled future.She called her husband who was helping himself on the buffet table.Babe! comeon see this youngboy doing this job?what do you think......we can pay some secondary school right.At one look and i was a candidate of secondary school full paid scholarship courtesy of some well to do,well travelled,educated but childless couple.I was up for adoption thank GOD CNN and BBC were in syria and Iran covering war and elections respectively.The moment i told them i have a 3year Diploma in Hospitality Management they were shocked and all of sudden i was praised for the excellent service and was tipped bigtime.Assertiveness pays.My supervisor was asked if his paycheck is enough or he must go and be the House Manager with a salary doubled. This is one of the many stories i have heard from  hospitality staff.
Source; Angry customers -google
So unofficially i thought if i can structure questions in this order a hotel can surely know what guests think.I have planned to throw these questionnaire in all hospitality places in this city of Zomba.Will tell you the results...................watch the space.
Hospitality staff are never respected and are never perfect on what they are doing because they meet different people of different backgrounds..........................They think you are a destitute and this is the only job  you can afford on earth..Being awaiter ,barman ,housekeeper is a proffession not some mere housechores.

WHAT GUESTS THINK ABOUT HOTEL STAFF
uneducated
stupid
unintelligent
opportunists
tip animals
daft
destitutes
inconsiderate
unproffessional
impossible
poor souls
sexworkers
slow learners
unhyginic
rule breakers
fraudsters
partypoopers
less previledged


source;angry customer


QUESTIONNAIRE:
  • What was your first impression of  our service staff
  • Did staff address you with your name/title
  •  Did staff wait for you to greet them or ask something
  • Did you find what you were looking for?
  •  If not, were we helpful in recommending how to find what you were looking for?
  • . How can we make your experience here more valuable/meaningful to you?
  •  Did you find our website helpful?
  • If (when) you had a problem, were we responsive?
  • . Were you able to easily get in touch with someone who could help you?
  •  Was your “customer service” experience helpful? Or did we try to get you off the phone too quickly?
  • . Have we made it easy to provide feedback?
  • . When you gave us feedback, did we respond in a way that appreciated what you had to contribute?
  • . Did we tell a good story?
  • . Did your customer experience with us push an emotional button?
  •  Did we engage with you? Or did we treat you like a number?
  • . Were we responsive to your inquiry on the social web (Twitter, Blog, Facebook)?
  • . Did you have to wait long on the phone when you called us?
  • . Was our hotel/room/restaurant clean?
  • . Were our staff organized?
  • . Could you find what you were looking for?
  • . And if no, did we give you an idea where you could find what you were looking for?
  • . When you were in the restaurant/room/bar and you needed help, did someone help you with a smile?
  •  When you needed help in the restaurant/room/bar, could you easily find someone to help you? Or were our employees not making eye contact?
  •  Did we do what we said we were going to do?
  • . Did we deliver when we said we would?
  • . Are we giving you something to talk about?
  • . Would a customer loyalty program mean anything to you?
  • . How can we improve on our performance?
  • . How can we improve on your customer experience?
  •  If you are unhappy with us, what can we do to get you to come back?
  • . If we apologized for poor service, was it sincere?
  •  did someone apologize for poor service?
  • . Was it easy for you to tell us you had a poor experience,or you were afraid of staff member to get fired
  • . how can we better serve you in the future?
  • .Was our uniform appealing to your eye and clean?
  • .staff language appropriate? 
  • will you come again?
  • what else did our staff lack?



overall comment................................................................................................................................................................
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Diclaimer:
This post like any other post is my personal thought and shall be treated as my right to free speech

Thursday, June 13, 2013

ON INCENTIVE FOR TOURISM SECTOR:THINKING BEYOND BED,FOOD AND DRINK

Note: unedited version

Every Malawis,economic player had high expectations  on the 2013/2014 budget  in general.When the Minister of Finance finished unpacking this most awaited bag each and every sector expressed either dissatisfaction or a thumbs up accordingly considering from which side of the debate of cost of living you belong . Prices of needs are affordable at sunset and heavily charged with  price weight that fail consumers to bouy up at sunrise . Some underfunded while other sectors are overafunded as alluded to by other quarters of the economy.The reality one should live with is Government has its priorities and every child may not get their favorite toy at once,period. The tourism industry is one industry being  touted as though unofficially the second Malawis cash cows from agriculture.It survives its life on foriegn exchange.This article kindly saves the space by not complaining about the stalling of the Bingu Wa Mutharika International Conference Centre Hotel operation that tied a thousand job opportunities todate but export the able hands to Dubai.Not on this forum that one should ask the government to re-introduce service charge that keeps workers in this stressful industry going, considering the low salary packages that workers recieve.The focus is on what has been allocated in the  budget  for the sector ;the incentives for the tourism sector.
Pic source:courtesy of Nkopola Facebookpage

Government must be applauded on the removal of  taxes on off-road game/scenery viewing motor vehicles(Safaris) and shuttle buses. This puts  Hotels, Lodges and Inns at a significantly huge advantage for those Hotels,Lodges and Inns with guest capacity of 50 rooms or more to import to the maximum of two shuttle buses every five years without payment of duties.A tad bit browse on Wikipedia  pages defines Safari as an overland journey, usually a trip by tourists, traditionally in Africa and a shuttle bus service as transport designed to quickly transport people between two points. Such services are often designed to serve specific customers hotels or other travel companies.These two definitions should sound loudly as business opportunities to astitute tourism business-customer minded  Managers in the sector than to astitute tourism day sellers-cash minded bosses. They sit in their office waiting to pick up a phone to go to a non-existence room 13 to solve a complaint of "there is no sugar in my coffee".
Blogger on Zomba Plataeu Excursion



This is a great opportunity that hotel owners and managers must sieze with both hands.Hard times like these must provide managers with creative solutions on opportunities available.They should  stop pondering  how hard they are toiling to achieve certain budget targets per day but how they can turn the situation into a viable opportunity, from pain to a penny.The  tax waiver on game viewing vehicles and shuttle busses should aid managers to create business environment that sees more guests from international segment checking in at theirindividual hotels more than ever.

Hoteliers will echo the fact that lucrative bookings have been cancelled prematurely because the hotels fail to offer a shuttle to and fro the airport. This business may have gone to competitors a stone throw.Aggressive Managers should train their staff to anticipate guests satisfaction and take  moment  of booking enquiry as a platform to sell the product and service they offer and that product and service they can outsourse inorder to keep their guest forever.Provision of shuttle bus service is one item that should be on guest list in mordern times. A crafty costing on the package that includes a shuttle bus is going to  either plough back your money in the coffers or keep especially international guests stick to you for eternity.All it should  answer is the question "whats in it for me".International guests in this century of terrorism as a global issue ,rampant scams and robbery guests would buy their safety at any price.They want to reach their destination in one whole piece.They want their valuable intact;their laptop,tablet and cellphone safely yonder on to their room and the service worth their dollars doom. 

Travelling in a foriegn land makes one susceptible to not only physical assault but also ridicule in this part of Africa where many international guest who may be white are subject to "a walking ornament or Samaritan"  who is  viewed like piece of art and expected to entertain spectators  by giving alms across a queue of beggers.One would argue that this is moment of reality for the tourist to experience africa,whatever africas image may mean is a generalisation of the ignorant ,therefore the brand that Malawi is should speak for itself as warmhearted people than what is portrayed. The industry should be reminded on the  kind of tourists that exist in the world.A business a tourist who keep watching their clock given  timelines after a ten hour jet lag this vibe may agitate them and spoil the first impression about Malawi as a destination. What this type of guest need is transport that seldomly have stopping points befor actual destination, quietness, comfort and safety en-route to a hotel.This is an escape from all hassles after airport tochdown.Shuttle bus service separates an ordinary hotel with this service  from an extraordinary built infrastructure without shuttle service. Guests are now mindful of time just like they worry about dietary commitments.Ambience  and aesthetic appeal comes second on the  purpose of their stay.

Secondly Managers should be challenged enough to depart from business as usual tendency of providing bed , breakfast , lunch and dinner on a busy day then fold their hands in the staff cafeteria .Quit  waiting for conference guests that confine themselves in a four walled room meeting to  hit checkout time without selling them your safari activity. They need  refresher moments after brainstorming for hours. What the Minister of Finance is telling Tourism players is that this is the time to import roadworthy vehicles that can be used for excursions for both holiday makers  and business clientel.Time to make money from  our unique country places of interest .Guests may eat better home cooked meals but may not bring stunning views in their homes despite the state of the art gadgets they may have.No travel site will ever get a real legendary Chingwe hole to Russia than mere pictures and videos.It is time to step in and shout in a marketers tone that word of mouth is the best advertisement you can ever through appostle customers .  Managers will find this exercise of product creation hard in the investment but the reward are never-ending because customer loyalty emanates from activities that are unique to Malawi as a country and the world.Each hotel is located in a unique surrounding. It has not to be a stunning view with a waterfall just like kapichira or tedzani.Never strain a muscle to create the majestic Mount Mulanje .Start simple just like the father of first ever arranged excursions ,Thomas Cook.To have successful activities for a win-win situation sell what your market area offers.It can be  a visit to an old building with rich history;first Post office,the chiefs hut,a model village that tells a story of culutre and heritage, all these are examples that only highlights that the incentive effected in the sector is a window to more revenue and foriegn exchange.

Abroad range of tailor made products service should be created, diversification should also be a catchword  as we struggle through these economic time where the industry is sometimes viewed as a luxury and not an economic vehicle or education tool. Our product and service should stretch beyond food ,drink and bed.The only question that hotel and tour operators should ask from the Minister of Finance is an assurance from government on maintenance of  the roads to sightseeing places,hotels and Lodges so that these vehicles wear and tear is worthwhile. It is a fair thing to remind government that direct or cheaper air routes to and fro Malawi is the only way that will see these shuttle buses useful if we have more traffic of guests from other countries. Government will not be offended if one says that a financially stable and well managed Air Malawi is what the tourism industry  need for these incentives to be rewarding at long run.The minister would shake my hand if one would say that puting a  cultural policy  in place would help to create more destinations and promote a more powerful social cohessiveness accross a multifaceted cultural background that form what we proudly call'the warm heart of Africa'.